Get the Word Out!
For the 2007 Philly Phlyer we'll be printing and distributing on site a race-day program for spectators and racers. This will include general information as well as purchased space. It is intended to complement our race flyer, which will contain detailed information for racers such as schedules and course maps. In contrast, the program will answer questions such as "Where should we eat dinner?," "Where can we get ice cream?," and "What is collegiate cycling?" Through the race program we also hope to provide a less costly way to support the Philly Phlyer and collegiate cycling, although all of our
regular sponsors will be prominently listed in both the program and the race flyer.
Who Would Be Interested?
The following are just a few of the people who might purchase space in the program:
- Restaurants---there will be well over 500 college students coming to town and burning an exorbinant amount of calories during the day. Let them know where to go for dinner! Maybe even offer a special deal on a hearty pasta dinner or tall milk shake to draw in those starving racers.
- Mom & Dad! Let your kids know you care about their sports and hobbies and that you're proud of them. This race will be the biggest athletic event many of our racers will ever participate in, much bigger even than the national championships. We're betting there'll be a number of programs still floating around in keepsake boxes and binders for years to come; don't you want to be in there?
- Bike shops. Don't want to commit to one of our regular sponsorships? No problem. Space in the program will ensure you still catch the eye of spectators and local racers.
- Racers! We know you've always been too shy to tell those UNH girls or VTech boys just how cute you think they are. Here's your big chance, don't miss it!
- Race promoters! Putting on a race later in the season? The majority of our 500+ racers compete year round, are willing to travel a long way for a great race, and will remain in the region throughout the year. Space in our program is a great way to get the word out early about events later in the spring, summer, or fall.
- Convenience stores. Racers need all sorts of stuff. Tape, aspirin, sports drinks, bandages, you name it. Let them know exactly where to find it.
- Enthusiasts. This race stands a good chance to be the biggest collegiate cycling race ever. Show your interest and put yourself into the record as being a part of it by getting some space in the program.
And many others!
Form
The program will be:
- Dimensions: 5.5x8.5 inches
- # Pages: Determined by the amount of space purchased
- Colors: Full color cover (front & back, inside and out); black and white interior pages
- # Copies: We will be printing 500 programs
- Distribution: Programs will be distributed throughout the race weekend to teams and spectators; an electronic copy will also be posted to the race website shortly beforehand
Content
The basic content of the program will be:
- Front cover: Philly Phlyer logo scene, course and schedules overview
- Back cover: Philly Phlyer primary sponsors
- Front interior cover: Overview of collegiate cycling, the race types being held at the Phlyer (circuit race, TTT, criterium), and the teams of the ACCC and ECCC.
- Back interior cover: Color space for purchase
- Interior pages: Black and white space for purchase
Space
The following classes of space in the program are available for purchase:
- Full page ad (5.5x8.5): $250
- 1/2 page ad (5.5x4.25): $125
- 1/8 page ad (2.75x2.125): $60
- Classified ad (Helvetica 10pt): $10 for 2 lines.
There is also some amount of color ad space available at slightly higher rates. The following diagram demonstrates the sizes. Click for a larger image.
Purchase a 2-Line Classified Ad Right Now!
Use the form above to buy a 2-line classified ad via a PayPal account or credit card!
Payment for Larger Spaces
Alternatively, contact Joe Kopena to purchase a larger space. And don't forget to consider one of our regular sponsorships.
Deadline!
We need plenty of time to prepare and then print the program before the race, so all space purchases must be received by 23:59EST, Sunday, March 2nd, 2007!
Formats
For classified ads, a simple text description in any form will suffice. For ads including graphics we require EPS, PDF, Illustrator, or high resolution JPG or PNG files.
Disclaimer
We reserve the right to refuse any material deemed offensive, discriminatory, or very inappropriate.
